World Economic Forum Annual Meeting 2010

The BBC will be providing unparalleled coverage of the 2010 World Economic Forum Annual Meeting in Davos, Switzerland.

With tailored advertising and sponsorship packages you have the perfect chance to create impact across our entire schedule. Whether it's TV, online or via mobile, our coverage of the WEF allows you to put your brand right in the mix and reach our global audience of business decision-makers.

BBC World News

• World Debate: Chaired by BBC World News' senior news anchor Nik Gowing, BBC World News will record a special World Debate at Davos in 2010. This debate will be covering the major themes of the conference. Broadcast on BBC World News over the weekend (Saturday 30th and Sunday 31st January).
• World Business Report: BBC World News' business team will be broadcasting live each day for World Business Report on weekdays between the 28th and the 30th January as well as main news bulletins during the day.
• News Coverage: Extensive on the ground coverage and live interviews with the world’s business and political leaders from Nik Gowing and Tanya Beckett.  Broadcast within the hourly news bulletins.
• Davos Diary vignettes: In the run up to the conference these vignettes will explain the core themes of the WEF Annual Meeting.
  During the conference they will highlight the upcoming day’s agenda, the main speakers and key topics to be discussed.
• Future Thinker vignettes: A series of vignettes for broadcast over the weeks leading up to the WEF Annual Meeting showcasing the ideas of leading ‘thinkers’ beyond the sphere of economics.

BBCWN - Global Entitlements

• World Debate: 14 x 30” spots
• World Business Report: 70 x 10” billboards & 35 x 30” spots
• News Coverage: 25 x 30” spots
• Davos Diary vignettes: 80 x 5” billboards and 40 x 30” spots*
• Future Thinkers vignettes: 164 x 5” billboards & 84 x 30” spots*

Total BBCWN Entitlements

• 198 x 30” spots
• 90 x 10” billboards
• 244 x 5” billboards

BBC.com

During the World Economic Forum Annual Meeting at Davos in 2010 BBC will have extensive coverage online.

The Special WEF Section will include:

• Special Davos pages which would be branded and encompass all the Davos material
• Tim Weber's regular output
• Robert Peston's blogs
• Tanya Becket behind the scenes - Video blogs
• Background briefings/ fact files on the issues being debated
• Daily dairy of events
• Daily photo gallery
• Key clips from interviews at Davos
• Have your say debate on the issues of the day
• Twitter feed

BBC.com Global Entitlements

• Business Index Buyout: 750,000 impressions
• WEF Davos Section Buyout: 1,500,000 impressions
• 1 day News Home Buyout* on 27th Jan ’10: 2,000,000 impressions
• VOD – Business: 75,000 impressions
• Mobile – Business Various: 500,000 impressions
• Behavioural targeting – senior decision makers: 1,500,000 impressions

For package and regional costs and please contact your local sales office.

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