Each week influential business leaders come to Studio 80A in London’s Broadcasting House for the BBC Radio Four programme, The Bottom Line, and now you can see the discussion as well as hear it.
9 weekly 22 minute programmes, from 25th September to 14th November 2010.
Fridays: 0430, 0930, 2130 GMT
- 54 x 10” opening and closing billboards
- 27 x 30” adjacent spots
- 350 x 20” programme trails with 5” sponsor’s logo
My Bottom Line
BBC World News will also produce a series of vignettes with a selection of the leading CEO and business executives that appear on The Bottom Line throughout the season.
We would ask each CEO one question, such as “What business secret can you reveal today?”
These highly focused interviews with CEOs will run the week following the long form programmes from Monday to Friday.
The sponsor will be entitled to 5” opening and closing billboards and adjacent spot campaign.
9 weekly vignettes. Monday to Fridays: 4 times per day
- 360 x 5” opening and closing billboards
- 180 x 30” adjacent spots
For package and regional costs and please contact your local sales office.
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