Amazing Thailand
A series of specially shot commercials and competition for The Tourism Authority of Thailand.
The Brief
The Tourism Authority of Thailand were seeking to promote the country as an amazing, must-visit destination. And to present the Kingdom in a fresh and innovative way using TV ads and online.
Key Message
To focus on the amazing experiences Thailand has to offer.
Target Audience
Asian tourists
The Solution
Three one minute commercials, showing Thailand from the point of view of the people who know it best - the locals.
We also created a microsite www.amazingthailand.tv which hosted the films and a competition for viwers to upload photos which would demonstrate how winning a trip to Thailand would make them feel.
A 15 second spot ran on BBC World to drive viewers to the microsite.
Three winners of a trip for two to Thailand were chosen by an independent judge - the photographer Seamus Ryan.
196 images were approved and uploaded onto the microsite.
This was an exclusive deal for BBC World and a first working with Tourism Authority of Thailand.
www.amazingthailand.tv
Commercial - Concierge
Commercial - Spa
Commercial - Chef
Commercial - Competition
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Images
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This photography may only be used for publicity purposes in connection with the broadcast of the programme on the respective channel, and must carry the copyright legend BBC. It may not be used for any commercial purpose without a licence from BBC Worldwide.
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Videos
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Videos are provided in Windows Media format